Al Khail Real Estate: Omni-Channel Calls & SMS CRM
Project Overview
Al Khail Real Estate needed a connected way to manage agent communications and customer leads. MarifahSol developed an omni-channel platform that integrates with the company's CRM and phone systems, linking agent calls and SMS messages to the relevant lead across web and mobile interfaces.
- 100%of agent calls recorded and logged to the lead
- Multi-SIMSMS from the company line the agent chooses
- Web + Applive dashboard and in-app softphone
App Screens


The Challenge
Real estate agents handle frequent calls and messages while managing multiple customer enquiries. When communication records are disconnected from CRM leads, teams can struggle to maintain complete interaction histories and understand the context of each conversation.
Al Khail needed a centralized communication workflow that connected calls and messages directly to customer records.
Our Solution
We built a platform that integrates with Al Khail's CRM and telephony systems to record calls, log SMS communications, and associate interactions with the correct lead. The system provides access through both a web interface and a mobile application.
Key Features
- CRM integration Connect communication activity with existing CRM lead records.
- Call recording Record agent calls through the integrated phone system.
- SMS logging Maintain records of customer text-message interactions.
- Lead-linked history Associate calls and messages with the relevant lead.
- Web and mobile access Support communication workflows across devices.
- Connected operations Bring telephony and customer relationship management into one workflow.
The Result
Al Khail Real Estate gained a connected communication platform that links agent calls and SMS activity with CRM leads. This provides a more centralized record of customer interactions and supports continuity across the sales process.
Technology Used
- 3CX PBX
- Multi-SIM SMS Gateway
- CRM Integration
Connect Your Communications with Your CRM
MarifahSol develops custom CRM integrations that connect telephony, messaging, and customer data to help businesses maintain a more complete view of their customer relationships.
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